Construction
East Coast Granite
Boosting lead generation and brand awareness in local US markets through a comprehensive digital strategy featuring a 70+ component design system, AI chatbot (i-sell), CRM automation, voice assistant, SEO/GEO optimization, and location-specific landing pages.
From Idea to Success
Idea
East Coast Granite struggled with fragmented marketing channels, low lead conversion, and inconsistent brand experience across 25+ locations. We identified an opportunity to unify all touchpoints into a single digital ecosystem that would automatically qualify leads and amplify local brand presence.
How We Worked
01
Discovery & Research
Analyzed existing marketing channels, customer journey, and local market specifics.
02
Design System Creation
Developed a modular design system with 70+ components for consistent UX.
03
AI & Automation Integration
Deployed i-sell AI chatbot, CRM automation, and voice assistant.
04
SEO & Content Strategy
Optimized on-page SEO and created geo-targeted content.
05
Launch & Optimization
Rolled out across all locations and continuously refined based on data.
Key Results
0Form Leads Generated
0Growth in Lead Volume
0Lead Qualification Improvement
One of the strongest case study combinations in the portfolio. Delivered exceptional lead volume at an industry-low cost per lead.
Additional Metrics
25+Locations
40+Component Types
5,000+Leads Generated
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