Challenges:

• Lack of centralized customer data collection for end-to-end analytics.
• Inconsistent information flow from the sales department, leading to challenges in optimizing lead generation.

Actions Taken:

• Integrated a CRM system to streamline analytics and enhance Google Ads targeting.
• Optimized website content and ran successful Google Ads and Facebook Ads campaigns.
• Enhanced social media marketing to target local audiences.

Results:

• Improved lead generation and quality.
• Boosted brand recognition in the region and enhanced sales.

Brand and Product Challenges:

• High competition from local junkyards and car networks selling damaged and used cars.
• Lack of an app feature to sell individual car parts, which could increase users and revenue.
• Unoptimized delivery logistics, increasing purchase costs due to third-party companies.

What We Did:

• Conducted market research and developed a comprehensive marketing strategy.
• Created a complete brand book, logo, and brand identity.
• Developed a B2B to B2C auction platform for scrap vehicle sales.
• Ran targeted Google Ads and Facebook Ads campaigns.
• Optimized the app for SEO to improve discoverability.

Results:

• Increased app users and platform listings through targeted advertising and SEO optimization.
• Grew social media followers and engagement via Instagram marketing.

Challenges:

• Ineffective advertising campaigns with poor lead generation.
• Website lacked informational depth and selling power.
• Competition with the parent company offering a broader range of services.

Solutions:

• Redesigned the website for better user experience and SEO optimization.
• Launched and optimized Google Ads and Facebook Ads campaigns.
• Managed Instagram marketing to increase regional brand awareness.

Conclusion:

• Recommended further market analysis to address competition and potential market saturation in the flooring sector.

Challenges:

• No process for end-to-end analytics.
• Delayed lead processing, negatively impacting conversion rates.

Objectives:

• Improve lead generation and lead quality.
• Attract more target audiences via Google Ads and Facebook Ads.

Solutions:

• Optimized targeting for stronger lead generation.
• Published engaging and high-quality content on the website.

Recommendations:

• Introduce additional services to attract more clients.

Objectives:

• Increase client acquisition.
• Expand brand awareness and promote new products/services.

Solutions:

• Created a new SEO-optimized website.
• Ran targeted Google Ads and Facebook Ads campaigns.
• Managed Instagram advertising to boost regional presence.

Results:

• Increased brand recognition and steady lead generation.

Challenges:

• Low product awareness and ineffective advertising.
• Lack of product value positioning and story engagement.

Objectives:

• Conduct a full market analysis of the art toy segment in the USA.
• Analyze competitors, target audience behavior, and product pricing.

Solutions:

• Performed in-depth market research and competitor analysis.
• Developed a detailed strategy to align the product’s price with its perceived value.
• Provided insights into buyer behavior for high-end art toys.

Summary:

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Objectives:

• Establish a market for the factory’s solar panel production in a southern state.
• Generate interest and create demand for solar panels among both B2B and B2C target audiences.
• Convert leads into paying customers through targeted digital marketing efforts.
• Position the company effectively across social media platforms like Facebook and LinkedIn to generate interest and drive purchases.

Actions Taken:

• Conducted in-depth market research on the state’s solar energy market, including demographic analysis, consumer behavior, and purchasing power.
• Analyzed competitors producing similar products, focusing on both local and international players.
• Studied the energy market and detailed factors influencing electricity pricing and the potential for solar energy development.
• Developed a comprehensive marketing strategy based on the findings, with a focus on creating awareness and demand for solar panels.
• Informed the client that the B2B market had higher potential due to better product understanding and purchasing power, while B2C demand was weaker due to low electricity costs.

Challenges and Errors Identified:

• The client had not conducted sufficient market research before launching the product, resulting in weak initial sales.
• There was a lack of sales infrastructure and trained sales managers, making it difficult to convert interested leads.
• The B2C audience showed limited interest due to the low cost of electricity, making solar energy systems less appealing.
• The client had overestimated the growth potential of the market, assuming rapid development due to lower production costs.

Recommendations:

• Create targeted advertising products aimed at warming up the B2C audience, focusing on the environmental benefits of solar energy, long-term savings, and autonomy in off-grid regions.
• Utilize email marketing to establish direct communication with both B2B and B2C customers, offering additional solar energy products and solutions.
• Emphasize the potential for solar energy systems to provide substantial savings for businesses, especially those looking for eco-friendly energy solutions.

Solution:

• Developed 16 advertising campaigns tailored for the B2C audience and 20 campaigns aimed at businesses, emphasizing solar energy system savings.
• Sent out over 1,400 targeted emails to individuals and companies, generating significant interest in the product.
• Attracted 375 qualified leads within a 3-month advertising campaign period through Google Ads, Facebook Ads, and LinkedIn Ads.
• Managed social media accounts and executed content strategies to boost brand visibility and engagement.

Additional Actions:

• Organized sales point events, including visitor surveys, promotions, and prize giveaways.
• Created texts for press releases, presentations, and PR campaigns to boost the company’s visibility.
• Developed advertising banners for sales points and detailed sales scripts for sales managers to improve lead conversion.
• Implemented working regulations for the sales team to enhance customer interactions and improve data collection for the marketing department.
• Provided ongoing reporting on all advertising campaigns, ensuring transparency and performance tracking.

Results:

• The campaigns successfully established a presence in the southern state’s solar energy market, positioning KB Solar as a key player.
• The B2B audience, particularly businesses with high energy consumption, showed the most interest, leading to steady sales growth.